press kit

Everything journalists, bloggers, and event organisers need to write about Latent Patterns. If you need something that isn't here, get in touch using the contact details at the bottom of this page.

1. company overview

Latent Patterns is an educational platform that teaches AI concepts. No fluff, no filler — just the concepts you need, explained from first principles with screencasts, written guides, interactive code playgrounds, and hands-on terminal sessions.

The platform covers topics from transformer architectures and attention mechanisms to context engineering, AI agents, and prompt design. Content is structured as courses with sections and lessons, supplemented by a glossary of key terms.

2. key facts

3. what we offer

• Courses — structured multi-section courses on AI/ML topics with screencasts, written guides, and mixed media lessons.
• Interactive code playgrounds — browser-based environments where learners can experiment with code alongside lesson content.
• Interactive terminal sessions — sandboxed terminal environments with guided tasks and AI-assisted coding, powered by Daytona.
• AI chat — topic-aware AI assistants embedded in lessons for real-time Q&A while learning.
• Glossary — a growing reference of AI and ML terms, cross-linked with course content.
• Live interactions — polls, quizzes, and Q&A for live events and workshops.
• Proficiency certifications — verifiable credentials earned by completing courses and assessments.
• Enterprise plans — team management, SCIM provisioning, BYOK API keys, SSO, and SIEM integration for organisations.

4. founder

Geoffrey Huntley is an AI and software engineering practitioner based on Kangaroo Island, Australia. Previously a technology lead at Optiver and Canva, Geoffrey combines deep engineering rigour with unconventional approaches to AI education.

Notable work includes Loom, an AI orchestrator and software factory, and the Ralph Wiggum Loop — a brute-force AI agent technique that turns simple prompts into fully functional software through automated iteration.

founder headshot

Available on request. Email press@latentpatterns.com specifying your required resolution and format.

5. brand guidelines

name

• Always written as Latent Patterns (two words, title case).
• Never abbreviated to "LP" in editorial copy.
• When referencing the website: latentpatterns.com (lowercase, no protocol).

typography

The Latent Patterns brand uses JetBrains Mono — a monospace typeface chosen for its superior box-drawing character support and developer-native feel. All on-site typography is set on a 1ch × 1.40rem character grid with an 80-character maximum line width. Base font size is 20px (18px on mobile).

colour palette

Latent Patterns uses a warm earth-tone palette — a single theme with no dark/light mode toggle. The palette is inspired by natural parchment and aged paper.

syntax highlighting

Code blocks use a custom six-colour warm earth-tone Shiki theme that harmonises with the site palette.

logo

Logo assets are available on request. Email press@latentpatterns.com for SVG, PNG, and print-ready formats.

usage guidelines

• Do not alter the logo colours, proportions, or typography.
• Maintain clear space of at least 2ch around the logo.
• Use the dark variant on light backgrounds and the light variant on dark backgrounds.
• Do not place the logo on visually busy backgrounds.

6. boilerplate

Use the following when a short company description is needed (e.g. at the end of a press release or article):

Latent Patterns is an educational platform that teaches AI concepts through screencasts, written guides, interactive code playgrounds, and hands-on terminal sessions. Founded in 2026 by Geoffrey Huntley on Kangaroo Island, Australia, Latent Patterns offers individual and enterprise subscriptions with proficiency certifications, live workshop tools, and team management. Learn more at latentpatterns.com.

7. social channels

8. contact

For press inquiries, interviews, or additional assets: press@latentpatterns.com